PPC Audit Services

In case you have a feeling that your paid search account is underperforming and you are losing valuable ROI, it is high time to address specialists for a PPC audit, which can detect some deficiencies and help tackle the problems. At SEOTM, we offer a PPC audit as a separate service for businesses that want to make sure their PPC campaign is improving their current advertising efforts.

PPC Account Audit

Our team starts with performing a complete audit of your account. This full review enables us to determine how to turn weak points into strong ones. We are convinced that regular PPC account audits are crucial for businesses and at the same time beneficial in a few ways. First, you refamiliarize yourself with the account. Secondly, you look deeper into the ongoing campaign experiments to find out which areas should be checked next. Thirdly, you find and eliminate inconsistencies in the settings.

PPC Account Audit will show you:

  • drawbacks in your accounts
  • ways to achieve better results
  • clear and profound insights into the performance metrics

We understand that every company expects actionable results and great conversion rates from its advertising strategy but sometimes something may go wrong. SEOTM PPC audit specialists will offer you actionable recommendations to enhance performance.

Our PPC Audit Will Embrace:

A thorough analysis of your paid advertising account including ad campaigns and particular ad groups.
Survey of your conversion rates and relevant keywords that are top-performing.
A list of data-driven recommendations for required adjustments.

PPC Audit Checklist

To get a comprehensive look at every aspect of your PPC campaign we start the audit with some simple, yet effective steps.

  1. 1
    Digging deep into your business and its goals
  2. 2
    Examining Analytics and conversions
  3. 3
    Checking such essential parts of the campaign as ad groups and ad copies
  4. 4
    Suggesting opportunities for settings optimization
  5. 5
    Providing an in-depth analysis of Google Shopping campaigns & Merchant Center
  6. 6
    Suggesting opportunities for settings optimization
  7. 7
    Analyzing the potential of remarketing and targeting new customers

The above-listed steps give us a clear understanding of further actions to be taken for the sake of great marketing results.

Regarding your business goals, PPC audit professionals from SEOTM will draw up a specific account plan undertaking the following activities.

  • Check Network Settings
  • Look through the Account History, Industry, and Business
  • Define Benchmark Performance Metrics to find opportunities
  • Decide how relevant ad group and account structure are, to see if targeted keywords are performing
  • Performing a new keywords research to see whether some opportunities were missed
  • Assess the quality score of your ads
  • Analyze ad extensions
  • Evaluate the settings for keyword match types
  • Detect possible wasted spend, negative keywords, and keyword cannibalization
    - Examine conversion tracking codes
  • Review the landing page relevance
    - Analyze and review the goals and performance

As soon as our specialists have completed the above-mentioned activities, we will come up with a robust list of ideas of how to tackle the flaws detected in your account.

PPC Audit Report

SEOTM specialists in charge of your PPC audit will provide a detailed review of the areas checked. The report will highlight weak campaign aspects and missed opportunities, as well as step-by-step instructions on how to manage the deficiencies and boost the performance. As we stick to the principle of transparency in our work, every audit recommendation will be explained and grounded. We can also hold a meeting on your request if it is necessary to clarify some points in the report submitted.

Don’t Miss an Opportunity to Get Certified Expertise from SEOTM

Being a Google Partner, we know how to implement Google’s best practices to conduct a PPC audit for your company. Our knowledgeable experts can discover exactly what is working and what is failing within your ad campaign. And what is more important, we will offer the best solutions immediately to keep the target audience and increase revenues.

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