WHAT IS SEARCH ENGINE PROMOTION OF AN E-COMMERCE PROJECT (ONLINE STORE)
SEO-promotion plays an outstanding role in sales funnel and profit gaining of any online store. To achieve good conversion of the web site you need beautiful product photos, easy access and payment methods provision. However, this is not enough. The project must be promoted accordingly.
What steps should be done in conquering Internet users’ and search engines’ loyalty towards the resource? Search engine promotion of an online store is provided by respective methods, ensuring TOP positions of a web site in users’ queries. Comprehensive project optimization, work with high and low frequency queries, interaction with price aggregators, writing high-quality content relevant to queries, and other services are used.
ADVANTAGES OF YOUR ONLINE STORE OPTIMIZATION
Online store promotion comprises of various methods, which vary for small projects with a limited assortment, large online hypermarkets, young companies, old experienced online traders.
All optimization tools are aimed at next goals:
traffic increase of interested visitors;
a web site fixed TOP position in search engine query result;
creating more attractive brand image for users;
project profit increase.
It’s easy to sell when you are a reliable seller and are always visible.
A little tip. If you are intending to go for virtual commerce, immense it with contacting search engine optimizers at the stage of web site development. It will help you to get a good result quicker. You will not waste your time for fixing web site errors, which already exist.
COST OF E-COMMERCE WEB SITE PROMOTION
The price of SEOTM online store promotion services starts at $200. It depends on the scale, geography of the project, web site technical condition, content quality and the position in the search result now. Usually the cost of online store promotion pays off very quickly. Deep optimization multiplies targeted traffic as well as your profits. Our portfolio comprises of successful results.
What are the stages of online store promotion in our 11-year experience? Some internet shop owners prefer to start online store promotion project themselves. Our recommendation is to divide the tasks. An owner will deal with direct business goals. At the same time, our experts will do the job on promotion and presentation of the project to the target customers on the Internet.
Often online product promotion starts with interaction with price aggregators. There is sense to place the goods (FMCG, or big commodities) on large marketplaces, despite high competition. However, if your product is unique and you want to develop your e-commerce project as a separate brand, avoid aggregators.
Next steps are mandatory for everyone.
SEMANTIC CORE COMPILATION
The semantic core is the semantic framework of the project. It is responsible for matching users’ queries to the content. For example, intending to expand the library, users write “buy a book”, “buy Tolkien’s novel”, “The Hobbit” delivery” etc. The wider the semantic core of your online store, the more queries it will match to get higher traffic.
Working on semantics, we use tools for analyzing of the segment, competitors, target customers, and for determining high-frequency and low-frequency queries.
COMPETITORS ANALYSIS. WEB SITE AUDIT
Profound competitive environment analysis and web site audit allow us to set the direction for online store promotion strategy. We reveal obstacles, which prevent web site from reaching high positions. It is also possible to eliminate technical errors, improve usability, organize the catalog, expand semantics and take the necessary steps to improve the situation.
CONNECTING WEB ANALYTICS SYSTEMS
Web analytics is necessary for analyzing the work of the online store; monitoring our team’s progress and work results. Analytics makes possible to get detailed information on traffic sources, geography, visitors’ demography, conversion rate and other indicators.
TECHNICAL OPTIMIZATION: AMENDMENTS, STRUCTURE DEVELOPMENT
You have often come across sites that take a very long time to load pages, show “Oops. Error 404” or just fail to open correctly on smartphones. Here technical changes are needed, to keep target users. Otherwise, they will run away without even scrolling down the first page.
Online store site structure should be convenient and understandable for visitors. It must meet users’ expectations, help in finding necessary product or information, be intuitive to everyone.
WEB SITE CONTENT OPTIMIZATION
Our experts create new web site content as well as optimize the existing one. SEO texts are supplemented with style and format corrections, as well as with search queries, which make up the semantic core. When optimization has been finalized, content meets updated requirements of search engines.
External optimization of the online store includes attracting third-party resources for your web site links placement. We use reliable reputable web sites relevant to your online store business.
This method increases your project recognition on the Internet, fuels interest among potential buyers.
NEW CONTENT SUPPLY
SEO optimization of an online store requires regular content expanding. New unique texts increase web site attractiveness and its relevance to search engines. We create high-quality texts, which support your reputation, increase sales and are appreciated by people and search robots.
Context ads allow attracting target audience to a web site from Google (Yandex) quickly. We set up advertising to ensure effective web site promotion without budget wasting.
A little tip. Contextual ad is strongly advised in case you are going to launch a new online store, an interesting advertising campaign, seasonal sale out.
SMM, SOCIAL MEDIA NETWORK ADVERTISING OF AN ONLINE STORE
Social media marketing as an online store promotion tool, is effective for large and small projects. SMM promotion by our company includes social media groups creation, their promotion, targeted users attraction, posts compilation and publication.
Social networks is a perfect place to interact with the target audience of your online store. This is a space for communication, discussion, exchange of experience, products display. It is profitable to be provided with such a platform.
SECURING AND MAINTAINING WEB SITE POSITIONS
TOP positions online stores are constantly engaged in promotion. It is no use optimizing a resource once or twice. Do not hope that search engines will provide you with an unlimited subscription to the first lines. The environment is too dynamic. Being a leader today, you may well sag tomorrow. Real companies work and distract real profit from competitors in the virtual world.
We analyze the results, monitor the niche, follow changing trends and requirements of search engines. We do everything to obtain stable TOP positions of an online store.
RESULTS OF WORKING WITH US
Web site attracts more targeted customers, its traffic grows consistently
Search traffic increases
Eliminated technical errors do not prevent the business online promotion
Web site and brand image is improved, customers’ confidence increases
Online store promotion is a continuous process. It is not possible to reach the TOP position during one day. The algorithms have been arranged, the competitors have been set. TOP position web sites withstand rigorous selection from engine robots and have reliable reputation among users. Please, do not search for quick web site promotion services. Try to find efficient promotion for your online store.
In a month, you will notice first results of our cooperation. However, consistently high positions may be achieved in a half of a year. The terms depend on the segment, project complexity and competitors’ activity.
Contact SEOTM to find out real time of your web project promotion after web site audit.
An important thing to remember. Once being promoted, an online store may reach high positions. However, maintaining these positions is a constant job.
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The team of SEOTM company uses a complex approach to search promotion of various e-commerce projects. Our instruments portfolio is diverse. We use respectively professional analysis services, semantics work, all aspects of web sites optimization (content, external/ off-page optimization, technical optimization); usability enhancement, link building, advertising, etc.
The result is your noticeable, clickable, recognized e-commerce project ready to bring profit!