OpenCart for eCommerce Website Development

Essentially, the main purpose of building any online store is to sell products or services online. In order to kickstart a successful online store it would not be enough to produce a beautiful design or create engaging content. Before you can make money, you have to build and develop a stable and secure foundation for your store to rest on. First, choose the right content management system, backed by top-notch customer support.

OpenCart was developed primarily for the needs of eCommerce, which makes it a preferred choice for businesses of all sizes due to its versatility, multifunctionality, and eCommerce focus. Based on the MVC design pattern, OpenCart is one of the most popular, fast, and convenient eCommerce platforms. It is an open-source eCommerce software that was created specifically to build and administer eCommerce websites. In other words, the open-source code can be reviewed, checked for security vulnerabilities, modified, and used later when developing new software products.

Let us have a look at the top benefits of creating an online store with OpenCart. Among others:

  1. 1
    It is an open-source platform with a good selection of themes, extensions, and modules, which enables its users to expand the store's functionality in the future.
  2. 2
    It enables you to create a unique and sturdy site structure.
  3. 3
    It offers the right solution to create a convenient shopping cart.
  4. 4
    Sites created with OpenCart have specialized tools to protect customer transactions against hacking, online fraud, or information loss.

In a nutshell, below are the main stages of site creation with OpenCart:

  • Preparation. To provide the best solution for you, our experts will study the specifics of your business.
  • Development of ToR (Terms of Reference) and contract. The ToR explicitly states the new site specifications, including the site’s structure and a list of desirable services, modules, and extensions.
  • Design development. First, we make a design mockup to showcase what a final product will look like. Then, after getting client approval and making edits and changes, we will move to work on a build.
  • Programming.
  • Uploading content.
  • Testing, and finally.
  • Launching the developed online store.

OpenCart Online Store Features

SEO Optimization

SEO is a crucial part of promoting and marketing any eCommerce site. SEO in OpenCart is a suite of unique, easy-to-implement SEO adjustments. The platform enables the use of SEO-friendly URLs for online store products. OpenCart’s built-in module allows you to immediately optimize your content to make it more findable on search engines.

Integration with payment systems

OpenCart is a CMS specifically designed for eCommerce and as such offers lots of payment and shipping integrations. There is a specific OpenCart payment gateway extension that gives different payment methods and recurring payments and provides synchronization with taxation and accounting systems. OpenCart’s payment system is designed for quick shopping, it is easy to integrate and ready to use.

Unlimited number of categories and products

Typically, CMS-built online stores have caps on the number of product cards they provide: If your business grows, you may have to pay more or even transfer to a different portal. With OpenCart, it won't be an issue: It provides support for an unlimited number of products, product categories, and subcategories. You can offer as many products as you have in your store. Besides, easy product catalog mode makes a wonderful extra!

Filtering and sorting

The OpenCart online store has a sophisticated built-in system that allows you to filter, sort, import, and export product cards online. With an OpenCart store, you can create personalized online shopping experiences for your customers with quick access to their customer accounts, make personal recommendations and guides, provide expanded functionality for shopping carts, offer multiple payment systems and powerful reporting tools.

Multilingual eCommerce sites

Support is provided for different languages and multiple currencies: Your visitors will not have any problems with localization and understanding of items from the control menu as languages can be added independently.

For your customers to have an app-like experience, implement the required level of adaptability for your store.

System of modules

The system's modularity enables not just one developer to work on the project, but the entire team or groups of experts. System elements are divided into modules, and each module corresponds to a certain functionality (online payment module, filtering module, and more) that makes the platform very flexible. The advantage of a modular architecture is the ability to change and update individual modules without affecting the entire system.

SEO-Ready Online Store

Page speed, high-quality content, technical SEO, links, new plugins, and extensions created specifically for internal search engine optimization are the most important SEO ranking factors. OpenCart offers an extensive array of functions and features that will give you a strong hold over your eCommerce SEO and the customization of your online business.

At the site analytics stage, we will build your site with SEO in mind. It will enable us to save you money on post-launch site modifications and ensure the post-launch high rankings.

We know how to find the right balance between the requirements of search engines and user experience on your site. In no particular order, we consider the following as the top practices for your store to rank better on Google:

  1. 1
    Mobile Friendliness
    The OpenCart plugins can reformat your site to fit any screen and boost the site’s performance on any display. Simply consider this: 60 percent of all web traffic comes from people using mobile devices (Source: TNS Web Index). It would be a major mistake to neglect an audience this big. Would you give up 60 percent of your clientele to competitors?
  2. 2
    Running Business Analytics
    Only after an in-depth review of our client's business operations will we start an online store. Understanding the client’s current situation, business-specific goals, and the needs of your target audience will enable us to craft the right SEO strategy for your project.
  3. 3
    Technical SEO
    The OpenCart basic package includes free Google Analytics tools and a plugin that automatically generates CNC. More tools for SEO can be obtained from free, paid, and custom modules. Using them will help you jump-start and expand your online store.

Who should choose OpenCart for eCommerce?

An open-source eCommerce builder, well known for its multi-store support, user-friendly interface, and thousands of add-ons, OpenCart offers powerful solutions for all levels of eCommerce of any complexity. OpenCart store’s functions allow adding an unlimited number of products, as well as product categories and subcategories. Besides, the basic functionality of your online store can always be expanded with the help of modules.

OpenCart has a much longer list of benefits than we presented here. The only drawback of the platform is that users with no existing technical knowledge and web development experience will have difficulty customizing it. We are an experienced OpenCart development agency that can support all of your online store needs. We will help you create a unique and functional OpenCart store that will set your business up for success.

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