Web Portal Development

Having launched dozens of web portals, SEOTM has perfected the art of portal creation. Backed by some of the industry's unique talents and many years of experience, we have the acumen, skill sets, and creativity to deliver tailored solutions that easily fit into your business goals, help grow your brand, and expand your customer base.

If you choose to outsource the web portal development, SEOTM will build the portal following your technical assignment. Further, all you need is to provide the information that our experts request and review the progress. This way you will receive a perfect finished product. Non-critical business processes that are difficult to build in-house have to be outsourced: it is better to transfer this kind of task to professionals with many years of industry experience rather than hiring a development team. Besides, outsourcing web portal design and post-development support to a contractor is cost-efficient— you will save money you would otherwise spend on hiring, team onboarding, process building, etc.

SEOTM’s easy-to-deploy solutions can help you conquer newer markets in no time.

Web Portals: Definition, Main Types

B2B is a digital trading platform created for businesses—manufacturers, dealers, and distributors— to communicate, manage and conduct their business operations. It offers services or products to other companies, rather than individuals or government entities.

B2B "takes over" some functions of the sales, accounting, legal, or marketing department, and even the quality service. It also serves to simplify the order placement for the client, offering ease of buying.

Common types of web portals are:

B2B e-commerce portals
Customer portals
Partner portals
Information portals
Patient Portals
Community portals.

The global B2B e-commerce was worth $12.2 trillion in 2019, six times the value of the online B2C. The space there is highly competitive, and deploying the right digital technologies and tools is crucial for businesses.

B2B Opportunities

Creating a B2B portal will help you successfully scale up your business. B2B facilitates the trade processes, completion of bids and tenders, and data exchange. B2B portals focus on selling products or services to other businesses, not individual consumers.

B2B opportunities cover a broad margin of services. B2B is commonplace for distributors, retailers, wholesalers, large companies in the auto industry, logistics, property management, housekeeping, industrial cleanup, and others.

The B2B advantages include:

  • Larger orders and increased sales
  • Scalability
  • Expanded brand awareness
  • Capability to create a product catalog with advanced filtering.
  • Reduced trade and procurement costs.
  • Remarkable customer service.
  • More security.
  • Price optimization.

The admin account of the B2B portal contains all the information needed and multiple options to facilitate business communication and transactions when:

  • Processing orders and returns, bills, invoices, and reconciliation statements.
  • Conducting personnel and access rights management.
  • Performing customer-centric support.

Integration of B2B with the accounting and planning systems (ERP, CRM, DMS, and others) will automatically:

  • Update the catalog of your business products and services.
  • Form orders and track their statuses.
  • Upload accounting and marketing documents.

Main Stages of the B2B Portal Implementation

Choosing the project team 10
Designing a B2B precisely for your business 20
Uploading and maintaining data 30
Integrating B2B with your accounting and planning systems 40
Give your employees access to the information in the workplace 50
All transactions and orders going online 70
Connect your partners to their accounts 80
Enabling clients to track order statuses in their accounts 90
Measure performance by looking at key KPIs 100

B2B Portal Post-Development Benefits

  1. 1
    Increased loyalty.
    B2B partnerships enable the company to expand the range of services provided to customers. Besides, it reduces human error in order processing: despite a large number of participants in the process, all actions are automated and the chance of making a mistake is minimized. As a result, the quality of customer service is improved.
  2. 2
    Reduced costs.
    B2B is the right choice for large companies with a significant number of partners. Built-in automation of order processing, sorting, document flow, and fast data exchange — all of these reduce costs and improve the speed of service.
  3. 3
    Scaled-up business.
    To expand the already established business, you do not need to create new lines of products or services or hire and train new employees. You will be able to provide additional services to customers through partners integrated into your B2B portal.

What is a Corporate Portal and How Does It Differ From Other Web Portal Types?

A corporate portal, or corportal, is a web-based internal network that enables only selected users (employees of the corporate) to log in to a company’s backend cloud system to have access to the proprietary company’s processes, services, and information. It generally contains all the important information and basic tools they need in the workplace. The corportals are secure and require login credentials: external users cannot view or request services from corportals.

Different types of B2B and B2C portals including a staff portal, partner portal, client portal, sales portal, project management portal, etc. are a part of a corportals. Successful corportal examples: The bank call center agents receive a practical guide to work with clients on a bank’s corportal; The managers of a marketing agency can see up-to-date project management information and performance indicators on their agency’s corportal.

The corporate portals are efficiently used for employee training and development — no need to hire a mentor to explain all business processes to a newcomer. Besides, it makes it easier for a new employee to dig deeper into the company’s business processes.

It takes a while to integrate a corporate portal into your website and business processes at first, but it effectively saves costs and time in the future.

Web Portal Development: Specifics and Common Issues

  1. 1
    A web portal, if well-directed and interactive, is gaining a lot of significance now,
    because of the sheer number of advantages it offers to any company.
  2. 2
    For people who have never implemented web portals, it seems a pretty simple process: upload all the data, implement an authentication system with login and password, and voilà — share a link to your new web portal with your partners. Nothing could be further from the truth.
  3. 3
    Designing a portal can be overwhelming. The particular stages you’ll take will also differ depending on the required use and functionality. That’s why it’s advisable to contact a seasoned web portal development agency before starting your project.
  4. 4
    To make an effective portal, SEOTM’s portal will cover: target audience research, selection of a domain name, web portal design and development, data analytics, integrations, testing, security, ongoing tech support, and expansion.
  5. 5
    Even though the web portal is available only to a narrow circle of users, it must be convenient and responsive, otherwise, users will resist it. Another thing, at the initial stages of web portal development you just lay the foundation of the portal but afterward you will evolve and expand its functionality.

Why Should You Outsource Web Portal Development?

Many businesses believe that hiring a single developer or building an in-house development team would be a better option than partnering with an outsourcing agency. Mostly, this is highly inaccurate.

Let us break down the top benefits of outsourcing the web portal development:

  1. 1
    Cost reduction.
    Outsourcing saves your money when compared to hiring an in-house development team.
  2. 2
    Access to the most skilled developers.
    Outsourcing will give you access to seasoned experts from different niches with a wide variety of skills in their wheelhouses.
  3. 3
    An outsourcing agency will always deliver the portal or application by the designated time.
  4. 4
    Improved website security.
    An outsourcing agency will evaluate your portal’s defenses, perform security testing, and outline the steps required to manage risks and keep your website secure.

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