On Page SEO Services with SEOTM

Successful SEO aims at fully meeting all the requirements of search engines. If the website is SEO optimized, it will always show up higher in search results, as compared to your competition’s non-optimized pages. On-page SEO focuses on making your site's source code and content optimized for SEO, including improvement of the page titles and ensuring each page on your site has a unique SEO-rich text.

Ongoing on-page SEO is vital for a website to stay in the search engines’ good graces. A well-rounded on-page SEO strategy is supported by three pillars: content, improvement of behavioral factors, and technical SEO activities.

  1. 1
    Promotion of a new website will be ineffective without creation and regular updates to a content that both attracts viewers and ranks high in search engines. We will build the must-have pages for you, perform regular content updates, and recommend the right images.
  2. 2
    Behavioral factors
    We track the behavior of users on a client's website, do behavioral analytics, and then make changes to the website. With us, you will establish a loyal audience and get high rankings in the SERPs.
  3. 3
    Technical errors
    Underlying technical errors and issues prevent the website from rising to the top of search results. We will perform a tech SEO audit, detect issues with the page layouts, test your CMS platform, check the correct display of elements, and address problems, if any, with the web design and usability. We will fix speed issues to achieve higher GooglePage Speed scores for you as well.

On-page SEO requires a comprehensive review of the site structure to allow user-friendly and intuitive navigation. Without a sound structure, your website will be a chaotic collection of random pages lacking findability.

Performing regular on-page SEO, despite its complexity, is essential for running a high-quality website:

Web page ease-of-use, speed, and performance are very important to the user experience.

How Does On Page SEO Optimization Work?

On-page SEO revolves around a series of tasks, including a one-time setup followed by continuously performed operations, which typically include:

  • Fixing technical errors, removing broken links, and duplicate pages that affect download speed.
  • Internal structure optimization
  • Selecting and compiling a set of semantic keywords.
  • Establishing a powerful site structure, using clean URLs, robots.txt and sitemap files.
  • Testing and improving the usability of your website for ease of use.
  • Making changes to maximize your site’s speed
  • In-depth keyword research to optimize relevancy of your content
  • Revamping on-page content for better UX
  • Editing meta description tags and title tags to better match in the search query
  • Writing new, perfectly optimized content to pursue extra keywords
  • Regular website monitoring and troubleshooting.
  • Optimizing website images.
  • Understanding user intent and improving site search relevance.
  • Competent internal relinking.

On-site optimization does not have a universal, all-encompassing approach: SEOTM creates a personalized SEO strategy for each customer, including a detailed tailored plan for on-site SEO operations. We produce a regular work activity report.

On-page SEO Process

We perform professional on page SEO services in several stages: 

Keyword research and analysis: crawl your website 15
Run SEO audit and define site architecture 30
Scope of work and cost estimation 30
Optimizing URLs, page titles, and meta descriptions 45
Additional SEO copywriting. Add, review, and edit page content 60
Add and optimize visual content 90
Increase page speed 90
Conduct internal linking to improve link equity distribution 100

How Much Does On-page SEO Cost?

Average on page SEO costs in 2022 are between $450 to $900 per month.

On-page SEO Factors

Most important ranking on page SEO factors to consider:

1. Keywords

If speaking SEO, keywords are terms defining your page content that make it possible to find your webpage with search engines. Integrate keywords correctly in your website: insert them in title tags, meta descriptions, URLs.

The primary keywords in an average-length article should preferably appear in one of the subheadings, as well as several times throughout the article. Important advice from SEOTM: stick to a 2% keyword density.

2. Page Content

Understanding and satisfying search Intent is search engine’s #1 goal.

Page content is all information contained on a website. Quality content on your homepage is the best way to engage the most relevant audience and compel webmasters to link to your site. Write pages that accurately describe your topic, target a niche subtopic.

Make sure every blog article on your website is:

  • informative, maintains authority and trust, yet accessible
  • 100% unique
  • written by a native speaker
  • sentence-fluent, succinct, and expressive
  • well-organized
  • linking to relevant and trustworthy websites that support credibility of your pages.

3. Meta Tags for SEO

Meta tags are text snippets that describe the content of a page; meta tags are inserted in the HTML code of the webpage. Meta tags are basically miniature content descriptors.

4. Title tags

A title tag is an HTML code tag that specifies the title of a web page. It is displayed as the clickable blue link in a browser’s title bar.

Three elements of a tantalizing headline are: trigger words, numbers, and simplicity.

5. URLs

SEOTM uses the best practices to generate SEO-rich URLs. Our recommendations:

  • Include a keyword in your URLs
  • Use lowercase in your URL structure
  • Use real words in URLs
  • Shorten your URLs
  • Use hyphens
  • Avoid cryptic elements, numeric labels, and special characters
  • Connect your URL to the title
  • Be careful with subdomains.

6. The Importance of Page Speed Optimization

Page speed is a rate at which all elements on your web page load. Page speed affects SEO greatly: it is a direct ranking factor and critical component in the overall UX. Web page speed has direct impact on the number of pages viewed, conversion rates, bounce rates.

To meet your audience’s expectations, you need to run your website speed test which will give you actionable tips on how to speed up your website. Google

PageSpeed Insights performs analysis of the loading time of your page and its resources and provides suggestions on how it can be improved.

There are a lot of ways to increase your website speed. Explore some of them with SEOTM: activate browser caching, compress images, upgrade hosting, use HTML and CSS code beautifiers, minimize redirects.

One thing is certain: page speed turned into a massive indicator of the on-page user experience.

7. Images

Bring color and life to your site: add videos and images to ensure that your content is more accessible and engaging to the audience. In terms of SEO, images provide context awareness to search engines. Compressed images speed up page loading.

SEOTM’s recommendation to optimize Images for SEO:

  • Make sure that your images complement the article.
  • Use alt tags.
  • Use unique images.
  • Use descriptive filenames for your images.
  • Include captions.
  • Resize your images.

8. Page Layouts

Having well-organized and well-formatted content with effective multimedia placement can make a big difference in raising the average time of a visitor’s presence on your website and, as a result, improving its ranks.

Standout blog articles should contain clear pictures (no pixelation) and concise captions. Subheadings, bulleted lists, short paragraphs are recommended, as are underlined, bolded, or italicized texts.

9. Microdata Implementation

Microdata may be considered as a website local guide that tells search engines what each page element represents. In brief, it’s a list of different labels that may be given to any page element or the page itself. That helps search engines to identify and present these elements in SERP. One may, for example, label the author’s name or image with a corresponding microdata schema in order to tell Google “Well, this is the author’s name you’re looking for” or “ Would you like to show this image?”. It’s almost a direct way to talk to a search engine like Google or Yandex, but it’s a win-win situation both for searchers and website owners.

Some might think meta tags and headings are enough for on-page optimization, but the truth is that search engines prefer to navigate their crawlers (robots) via microdata because labeled chunks of information on a page are easier for robots to identify. It’s like a roadmap with points of interest to stop by.


Keep to the strategic perspective and comprehensive approaches developing your online business. Requirements of search engines are strict. They change constantly. Owners of web projects are compelled to monitor new algorithms, optimization tools and trends. Web site promotion and optimization are time-consuming. They distract an owner from the main business tasks. In case a web site owner attempts to fix or optimize something randomly, the result will be unsatisfactory.

SEOTM Digital Agency provides an integrated approach to the web site optimization. We work simultaneously on its on-page factors and external link building. Our experience, professionalism, and SEO-instruments allow to get efficient results.

SEOTM constantly introduces novel SEO techniques, products, and tools to ensure our clients beat competitors.

Pivot your on page SEO with SEOTM.

On Page SEO FAQs

How can we get the best results with on page SEO?

To make on page SEO highly effective, our high-performance team provides the following services on a regular basis:

  • Deep analysis of a semantic core.
  • Technical SEO: correcting site errors, identifying pages with 404 errors or redirecting 404 errors, setting up proper functioning of a robots.txt file, and configuring a site map.
  • Analysis of page loading speed and evaluation of site’s adaptability.
  • SEO keyword competition analysis.
  • Content analysis and optimization: evaluation of the text structure and text uniqueness, keyword research to uncover queries of your target audience, and optimization of the media files.
  • Anchor text creation.

Why do you recommend using certain keywords for SEO?

Our experts use Google Search statistics to select new and valuable keywords. We do a comprehensive assessment of your website's quality, measuring and analyzing its performance. We discover a set of keywords your competitors are using. Besides, we use your product value matrix. Keep in mind that the SEO keyword set is an ever-changing list of terms: it will be updated and expanded, as needed.

We continuously review your keywords, change the text content of your site, and do keyword research to strategically include valuable keywords in your content to make it more navigational, informational, transactional, and commercial.

What types of sites require on page SEO?

The following sites require ongoing on page SEO:

  • E-commerce pages: Your product web pages, if correctly optimized for keywords, will make your prospective buyer find your site faster than competitors.
  • Local business websites: Local SEO is important if you sell goods, or provide services locally. Location-based SEO, or geo targeting, will help your website to appear in search results in the target area.
  • Corporate websites require effective on page SEO to build a stronger and recognizable brand image. Brand recognition is particularly important for national businesses that need to stand out from the competition.
  • Sites targeting international markets: A well-chosen semantic core, original content produced by a native speaker, and a strong on page SEO will help your business to reach global markets.
  • Online information platforms and blogs: High-quality content and proper structure are must-haves of any on page SEO to generate more traffic to your website.
  • Brand new sites: Embrace competition and succeed if your site is SEO proof and has a well-chosen semantic core.

What is the purpose of blogs on your website?

Blog posts are vital for building strong relationships with your customers. Your potential buyers aren't all experts. Blogging is a way to offer value to your product and provide information to your prospective customers.

Rich, long-form content helps you rank higher in search engines. Use different types of content in your blogs, including texts, infographics, and videos. Video is a very engaging type of content: upload your videos on YouTube and coordinate them with your blog posts. Google and Yandex include videos in the main search results page. ​​

Sites with original content rank higher in search engines, generating more visits, leads, and sales. Online users trust information and advice they read in high-authority blogs. Blogging helps boost SEO by positioning your website as a relevant answer to your visitors' questions.

Why pay for the SEO services if the site is already at the top of the search results?

The site will not stay at the top of the search results all the time. Successful SEO is an ongoing process. Monitoring market conditions and changes in demand is an essential part of SEO. Only continuous SEO efforts will help you reach the top of the search results: Expand the semantic core and increase the number of searches your website receives. By guiding the right searches to your content, SEO improves conversions. As a result, search traffic converts into customers, you grow your business and increase sales.

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