Pay Per Click Advertising (PPC)

Digital advertising solutions from SEOTM will promote your business generating more qualified leads and driving sales. Our full PPC services ensure you get maximum return on your advertising investment. Hire us for launching an exceptional marketing campaign backed by proven lead generation strategies that deliver real results.

Lead Generation

Lead generation means evoking consumer interest for a certain product or service eventually turning that interest into a sale or conversion. This process includes two steps. First, you need to work out an effective mode of attracting new users to your website. Secondly, you have to persuade them to share their contact information via a special web form. The main methods businesses use to increase traffic include SEM, SEO, and PPC.

Leads generated via pay-per-click advertising represent the most efficient marketing strategy, which requires payment only when a person clicks on your ad that can be successfully placed on search engines, websites, or social media platforms. PPC enables businesses to reach their target audience the very moment they start searching for information about the product or service. Thus, companies can get more leads that will eventually turn into clients.

SEOTM has a wealth of experience in providing pay per click management services that can boost both conversion rates and revenues.

PPC Process

The initial activity of a PPC campaign is to collect and analyze information about the business and its competitors. The findings of this stage allow for setting the goals like increasing brand awareness, boosting sales, and driving more leads, etc. Then the right PPC platform should be chosen which helps you develop the best strategy for your advertising campaign.

Another important part of the PPC process is setting a budget which can be rather limited for this type of advertising. The next step to make is to research and choose the keywords that will ensure the success of the campaign. The most important stage involves creating a catchy ad that can grab visitors’ attention and keep their interest. The last stage but not the least one is testing the ad to ensure performance.

Name %
Identify Goals With Budget In Mind 10
Keyword Research & PPC Strategy 30
Managing PPC Campaigns 50
Campaigns Launch 80
Monitoring, Optimization & Reporting 90
 
 

What Are the Different Types of PPC Ads?

Innovative methods in pay-per-click advertising enable companies to earn at least $2 for every $1 invested. But this average ROI is not what we are working for. Our top priority is to ensure your business gets the highest possible revenue. To achieve this goal, we can tailor the most effective types of PPC advertisements that are described below.

Search Ads

Search advertising is an effective method that implies showing an advertisement in search engine results every time someone is looking for a service or product proposed by the advertiser. If a search ad matches the keywords entered on a search engine, it is sure to grab visitors’ attention and encourage them to click on it.

Display Ads

Display advertising is a great tool for catching people’s attention on various digital mediums like websites and social media platforms. Display ads may contain a text, an image, or even a video that encourages users to click to a landing page and perform the desired action. Plenty of such ads are charged on a cost-per-click mode.

Remarketing Ads

As a powerful digital marketing tool, remarketing ads foster the visibility of your brand and persuade the customers to convert to the site for a specific offer. These ads are usually sent by a business to users once they have visited a website or have taken an action there. Remarketing guarantees qualified leads and incredible ROI.

Google Shopping Ads

As the majority of people search for goods mainly on Google, ads placed on this platform enable you to get exactly where the prospective customers can be. Google Shopping Ads answer the search requests of particular users displaying a required image of the product, its price, and some supplementary information. With Google shopping ads your business gets a tremendous advantage of gaining premium positions in the search results.

YouTube Ads

YouTube is a platform with gigantic and unique reach where viewers get bombed with ads the very moment they turn to it. Regardless of the format of the YouTube ad, you may choose, you will succeed in promoting your brand awareness, converting on sales, and even retargeting viewers.

Gmail Sponsored Promotions

Gmail Sponsored Promotion is a special ad type that appears in Gmail boxes of users. Such promotions run on the Google Display Network and look like ordinary emails. As people tend to check out their inboxes regularly, your target clients are certain to see an ad and hopefully will click on it to see what you are offering.

PPC Marketing Services. What Do Our PPC Management Services Include?

Since the emergence of search engines, PPC marketing services have been applied by various businesses to drive their online presence. Our team of experienced digital experts provides PPC services that showcase your brand boosting paid traffic and generating more leads. We have a staunch commitment to dig deeper into your business peculiarities so that our PPC specialists can develop a result-driven advertising campaign adjusted to your unique brand.

Keyword Search and Analysis

As keywords are the core of every PPC strategy, time and efforts should be spent on keywords search. A comprehensive analysis will show you the keywords used by people when they are searching for your website. Keyword analysis helps us unveil queries to target and their popularity. It also allows for defining the role of these words for search engine optimization. If the keywords are chosen correctly, they contribute to better SEO, which brings you to the first pages of the search engines.

While creating a keywords list, we understand that stuffing these words into your content may not be enough. It is more important to understand the intent of the users since it is one of the most significant factors affecting the way you are ranked on search engines. Applying the most effective keywords research tools, our specialists test keywords to narrow down a research field and enhance your competitiveness.

Custom PPC Strategy

When crafting your PPC strategy we try our best to reach out to your potential customers. We assume that people get annoyed receiving loads of spam and enduring banner ads while surfing the internet every day. For this reason, your PPC campaign should involve sending personalized messages to the consumers to achieve the desired goals.

To customize your overall PPC strategy, we utilize peculiar targeting tools through the Google Display Network that ensure your ads are shown to users when they are visiting various websites. Our PPC professionals know how to effectively implement all sorts of marketing and targeting including contextual, placement, demographic, and topic targeting.

PPC Management

In case you opt for our PPC management services, you will get a turnkey solution to design, manage, and improve your PPC strategy. Apart from this, you will partner with a digital agency that can boast 15 years of experience in managing successful pay-per-click campaigns.

Here is a list of services we provide while managing your PPC campaign.

Elaboration of a customized PPC strategy, which goes in a line with your business, industry, and goals.
Research on the most effective keywords
Google and Gmail Targeting
In-depth analysis of competitors’ ad strategies
Development and testing of custom ad campaign copy
Management of ad bids to obtain maximum return on ad investment
Ad performance improvement through optimization and redesign of the current ad copy
Overseeing and updating the account settings to improve PPC performance
Tracking lead phone calls
Delivering regular reports on the PPC campaign progress

Ads A/B Split Testing

A/B testing, also known as split testing, is a method that allows you to determine the most efficient ad headlines, pictures, body copy, or call-to-actions in terms of targeting the desired audience. This type of testing means comparing two versions of an ad and defining their performance potential. Thus, marketers can offer two variations of an ad to different groups of Facebook users to see which of them works better.

The A/B tests are usually displayed for a few weeks before the advertisers get the results. When the experiment is over, marketers will draw a conclusion on the ad that outperformed another one. The analysis is always backed by data obtained from a statistical significance calculator. Split testing is beneficial as it reveals the most effective ad designs that are mostly favored by the target audience.

Conversion Rate Optimization (CRO)

Online traffic is extremely inconsistent and unpredictable these days. If you fail to convince visitors to join a conversion funnel when they come to your website for the first time, there is little chance they will come back again. Not to lose your potential customers, you can run a successful conversion rate optimization campaign.

Conversion rate optimization is a consistent process of website or landing page optimization by raising the amount of visitors that perform a desired action like filling in a form or turning into a regular customer. To develop efficient CRO strategies, you should clearly comprehend which aspects to optimize and which user groups to target.

CRO services are meant to bring a steady flow of qualified leads and gain more conversions from the current website traffic. Traditionally, the most important pages that should undergo optimization embrace home, landing, and pricing pages, as well as a blog page.

Landing Page Conversion Optimization

Landing page optimization lies in improving every single element on this page to boost conversions. To start with, our agency detects specific problems that cause low conversion rates because of poor design or functionality. Then, we study the behavior of your visitors to find certain flaws in the work of the website. To know where people are clicking on the landing page, heat maps are used. But they are not the only means of presenting valuable data. Scroll maps, confetti maps, and overlay reports can be also helpful. Conversion optimization of a landing page involves a number of certain practices enumerated below.

Making a landing page easy to navigate
Developing comprehensive and appealing content
Testing CTA text
Trying A/B testing of several headlines
Ensuring reliability and trust
Reducing load time
Optimizing the landing page for search engines

Google Tag Manager

When managing a PPC campaign, we use Google Tag Manager to embed tracking tags that keep you abreast about conversion data streaming into advertising platforms. Google Analytics empowers PPC specialists with considerable advantages. When dealing with Google ads, it is possible to connect the AdWords account with Google Analytics, which gives insights into significant metrics. With these tools combined, you easily get multi-channel funnels reports that uncover whether a paid ad contributed to the conversions.

Google Analytics also helps keep track of landing page performance and find out the pages that are not working well. Executing a PPC campaign, you should be selective about the audience you are showing the ads. Google Analytics comes in handy as its metrics defines the visitors pool that is more likely to purchase your product. You can also benefit from your Google Analytics data if you are going to launch a remarketing campaign.

Why SEOTM PPC Services Are Better Than the Rest

At SEOTM, we have experienced PPC strategists who are always ready to develop and launch a rock-solid advertising campaign that will deliver fast and meaningful results for your business. We share your goals and work hard to make your PPC campaign go above and beyond. Consider other reasons why you should partner with SEOTM if you are in search of the best agency providing PPC management service.

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    Comprehensive PPC Audit and Optimization Advertising Plan
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    Monitoring, Optimization and Detailed Reporting
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    Multi-Location PPC Advertising Services
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    Dedicated Pay Per Click Specialists

Comprehensive PPC Audit

Get an expert PPC audit from our team to know how to enhance the performance of your advertising campaign and program. PPC audits are crucial for the overall success of PPC management since they enable us to detect inefficiencies with the current ad strategy and find the ways to solve the problems. Applying a range of effective in-house PPC tools, we dive deep into the possible methods of optimizing your existing advertising plan.

Detailed Reporting

We provide a transparent and detailed report as we progress with implementing our PPC service for you. The most essential part of the campaign is that you can track the results by scrutinizing the analytics. So, you are aware of the strong and weak elements of your PPC campaign. Our specialists keep you informed about the results of ad testing to ensure your website drives maximum traffic and conversions.

Multi-Location PPC

Local pay-per-click advertising is a strategy created to target the audience within a certain territory. We apply this method when we are hired to tailor highly targeted and personalized campaigns. Utilizing multi-location techniques in Google Ads empowers us to communicate your message to the potential customers regarding their geographical location. We view this type of PPC as a powerful tool in our marketing arsenal as it allows us to target users across countries, within a particular country, and in multiple locations. Moreover, the possibility to choose a distance radius around a certain area is very beneficial.

Dedicated Pay Per Click Specialists

SEOTM specialists have reached a PPC pro status. They are real masters of the PPC art and their talents include various spheres of digital marketing. Our PPC experts are aware of the current tendencies of the market and are constantly monitoring the techniques utilized by the competitors. We view SEO as a crucial part of any PPC campaign. So, our specialists have profound skills in embedding SEO in PPC that ensure impressive and desired results. The main goal of our team is to help businesses of all sizes to obtain more traffic, qualified leads, and bigger profits.

FAQs About PPC Management Services

What is PPC?

PPC advertising is a practice applied in digital marketing that lies in placing ads on vitally important online platforms and paying a fee on condition an ad is clicked by a user. This technique enables you to advertise your products directly to the target audience interested in your offers.

What are PPC management services?

A range of various PPC management services provide you with expert help in developing, launching, and conducting a solid advertising campaign for a set fee. Management services are meant to foster conversions growth and revenue increase for your business.

How much do PPC management services cost?

The management service cost depends on the workload associated with managing a PPC campaign of a particular company and may vary. SEOTM is a well-reputed digital marketing agency that provides excellent complete advertising services at an affordable price.