Yandex Direct is a tool used for adjustment and monitoring of contextual advertising on Yandex pages and partner sites of Yandex advertising network (PSYa). It is one of the most effective ways to tell about yourself in Russian-speaking segment of the web. Direct is a flexible and responsive system, result of its use will be noticeable right after you launch advertising campaign.
You pay only for potential customers who visit your site thanks to Yandex Direct. You pay only for each click on your link - it should be emphasized that Yandex provides protection from possible "auto-linking".
Each client is given the opportunity to monitor the statistics of his advertising campaign.
Naturally, this is not the only plus of this type of contextual advertising:
Wide audience - millions of Internet users from around the world.
Quality audience - there is a possibility of targeting.
So, for example, you can configure the following indicators - the region and time of display of your ad. You can also configure the way that advertising will be seen only by those who are really interested in your services or products, for example: "City of Moscow, from 11 a.m. to 6 p.m." - your advertising becomes more accurate.
Your advertising works with those who are interested in it. This means that advertising will not be imposed on customers, will not irritate them - it will only be in demand. The purpose of such an advertising campaign - to bring to your site quality visitors.