The PIM-system development, implementation and integration

The PIM-system is a technological solution for management in a wide range (several thousand SKUs), a large number of product attributes, properties and variety of parameters in various forms. PIM-system can organize and structure a large amount of product data. Its functionality includes loading, editing and synchronizing data from accounting programs, CMS, CRM, ERP. In addition, you can upload data to the listed systems and various sales channels systems.

The principle of data completeness. All the information about products in one base

What is a pim system? The PIM-system is an integrated system of products and their data management throughout the entire production and sales process. It is an effective system where you can simply create and change information about products such as marketing data, technical characteristics, images etc. Using PIM you will be able to broadcast information through a variety of communication channels, including sales channels, social media accounts, and e-commerce.

If you do not have the PIM-system your company will face such problems:

Data conflict on different sales channels - as they were taken from different sources.
Relatively low running speed and significant risk while making changes - because other data infrastructure elements have to perform the PIM-system functions.
Significant unproductive time costs for making changes, additions, export-import information in each SKU-card, separate category or catalogue in general.
Ineffective remarketing services operation, low level of conversion for these campaigns - because the data that gets into the services is duplicated or with errors.

The PIM-system advantages

  • By using the PIM-system companies fundamentally improve the quality, reliability and completeness of SKU information, making it faster and easier to manage their SKU catalogue.
  • The result of these improvements is the ability to quickly bring products to market that meet the needs of customers, which can lead to increased sales and stimulate new communication channels.
  • The only database - as a single location of information - is the ability to simply monitor and guarantee the integrity of product data.
  • Thanks to the PIM-system, about 80% automation is achieved in the actions of manual management of SKU data.
  • The functionality of the PIM-system is the functionality of the master data management system. Any changes in it do not have a negative impact on the operation of online stores, CRM or other parts of the information infrastructure.
  • It is easy to update data either by product, by product category, or across the entire catalog in the PIM-system. Working with data takes not much time.
  • Conversion rates are increasing as the centralized database provides a more accurate definition of positions for remarketing.

You will need the PIM-system if:

  • The assortment of products consists of over 1000 SKUs. The complexity of the data management layer is directly proportional to the number of SKUs.
  • Information in the system must be updated regularly for all subsystems and channels, and it leads to more work and more errors.
  • The product has a pronounced seasonality - you have to make changes to the catalog at the beginning of each season.
  • The presence of several websites operating in different regions in different languages, with different descriptions and analytics.
  • Your project is a marketplace which has dozens of information sources with a large number of characteristics, different structures, descriptions and attribute names.

Using PIM will be useful for:

  • Product Managers
  • E-commerce Managers
  • Marketers
  • Technical Specialists
  • Copywriters, Content Managers
  • SEO-optimizers

We are implementing the KennerPIM System

In Kenner-PIM, all data can be structured, imported and exported through standardized APIs. This system makes it possible to control and manage a large amount of data: content, media files, statistical properties/attributes, including data about the client, product and seller.

Kenner-PIM System provides:

  • Information downloading in different formats from a variety of sources
  • All products data consolidation and unification
  • Reducing errors and processing time reduction
  • Avoiding duplicates and verifying information
  • Data accuracy full control
  • Version and publication regulations managing
  • High level of security while transferring data to partners
  • Reducing the cost of product data management
  • Reducing the period of launching a new product to the market
  • Reducing the number of returns
  • Conversions increasing
  • The integration of communication channels support
PIM-systems advantages: they increase the efficiency and productivity of the company, ensuring that customers are provided with high-quality, accurate and consistent product information.

Among the advantages of the PIM-system implementations we can highlight:

  • Increased sales and fewer returns
  • Increased productivity of marketing groups
  • Expansion of sales channels and communication paths while expanding the range
  • Shorter launch times for new products to the market

The main stages of PIM-system implementation

Pre-project preparation, audit %
Pre-project preparation, audit 5
Terms of reference formation 10
Work cost estimation and calculation 15
Project realization 60
Testing 80
Implementation, personnel training 90
Project support 100

PIM-system possibilities

  • Data exchange - export and import
    It is possible to upload and download data from a variety of sources, set import and export rules, and manage the work of exchanging information with suppliers or contractors centrally.
  • Multiple languages, attribute conversion
    The translation of data from various languages, setting up automatic rules for determining the currency equivalent and converting units of measurement are available.
  • Security. Saving the history of working with data
    You can determine the author of the changes and return to any point in the history of working with information.
  • Classifier for various sources of information
    If there are several options for providing information about the product (directly the company's websites, marketplaces, ERP).
  • Data quality control
    The operator can view the completeness of filling in the data; the system will also give automatic hints if there are gaps in filling in the information.
  • Flexible data model
    With the help of a flexible system of setting attributes for products, it is possible to track the parameters of items in terms of their relationship with the supplier, warehouse, and sales department. Thus, an array of data is formed for analyzing the parameters of the commodity base, modeling key business processes.
  • Multichannel
    The PIM-system makes it possible to control the information provision, as well as to obtain the most accurate data about products from one place, and then download only what a particular participant in the trading network needs in terms of used sales channels.
  • Shorter product launch times on the market
    The PIM-system allows you to increase the speed of information management regarding seasonal products, analyze fluctuations in consumer tastes and trends, as well as increase the speed of introducing new products to the market in all distribution channels and regions.
  • Collaboration
    With the help of the PIM-system, it is possible to provide trading partners with accurate information, since the system foresees the possibility of creating various roles, rules for organizing the joint work of all participants in the trading chain. As a result, the optimum preconditions are created for easy and faster control of the data transfer process.